How This Simple Packaging Twist Could Skyrocket Your Online Sales

If you are planning to start an online store and are looking for something that can enhance the attraction and beauty of your products, then E-commerce packaging will solve all your problems. In this blog, we will discuss the benefits, materials, and styles of E-commerce packaging. So keep reading!

Checklist

1. What is E-commerce packing and its benefits?
2. What materials can be used for packing?
3. What are the famous style of packing?
4. How do we advertise through packing?
5. Conclusion

1) What is e-commerce packaging, and what are its benefits?

Let us break down the word E-commerce packaging;

• E: Electric ( online ).
• Commerce: Buying & selling of goods, mostly on a large scale.
• Packaging: It simply means packing goods.

 _{‘‘E-commerce packaging is simply a packing style which buyers/sellers use for their products for online purchasing or selling.’’}

Benefits of E-commerce packaging

A common saying is that the first impression is the last, and the same goes for the e-commerce case because the first thing that online customers see is not the product but the packaging, so it will benefit or damage you in many ways. Below are some of the benefits of good packaging;

i) Product Protection: Packaging materials are specially designed to absorb vibrations and to prevent the movement of the product inside, so when customers receive an undamaged product, there will be no fear of refund and exchange problems, so you can level up your business smoothly.

ii) Reduces Shipping charges: All shipping companies charge by weight and size. So, e-commerce packing is made of light materials and comes in various sizes, so you can pack your items as small and light as possible to cut down shipment charges. 

iii) Boost Brand’s identity: Advertisements can be done via packaging by labeling the company name, logo, and other product-related information, and when the buyer opens the parcel,  it will impress people around ( family, friends, co-workers, etc. ), and you will probably also get sales from them.

2) What materials can be used for packing?

Many types of materials can be used for E-commerce packaging that are classified as:

1. Reusable packings
2. Compostable packaging
3. Bioplastic packaging
4. Cardboard boxes
5. Paper
6. Plastic

i) Reusable packaging: Some packaging is specially designed ( jars, bottles, etc.) so that it can be used several times and minimize waste; this process requires collaboration between customers and businesses; clients should know about returning packaging so that manufacturers may use that again, therefore creating a safe future by minimum waste.

ii) Compostable packaging:Some packaging is made of organic materials, which can be easily composted ( by microorganisms) and converted into carbon dioxide and soil ( rich in nutrients ); this soil can then be used as fertilizer.

iii) Bioplastic packaging: Bioplastic packaging is the best alternative to simple plastic because it is decomposable and made up of organic material ( cornstarch and sugarcane ), which helps reduce hazardous carbon emissions in the environment.

iv) Cardboard boxes: These are made of cellulosic material and have multi-layered walls, giving the packaging strength and rigidity. In addition, These boxes are also sturdy ( strong ) because of hydrogen bonding between their molecular chains; that’s why they are considered best for covering heavy materials. Cardboard boxes are recyclable because they are made of paper pulp, which is best for covering items of all types, such as watches, clothes, shoes, etc.

v) Paper:Paper packaging is always preferred due to its durability and flexibility. It is also made of cellulose, which has strength and elasticity due to beta(1,4)linkages between its molecules. That’s why this is traditional packaging which our ancestors have used for a long time. 

vii) Plastic:Plastic is lightweight, durable, and strong ( polyesters have dipole-dipole bonding that makes them strong and durable ). Moreover, plastic ( which is used in packaging ) is a flexible material ( because when we apply pressure, some chains with small molecules slip and slide over each other), so plastic coverings can be molded and used for the packaging of almost all types of irregular-shaped products.  

Safety Tips

The safety feature of E-commerce packaging can be enhanced with some extra inside wrapping other than outer coverings.

• Bubble-wrapping: It has air-filled bubbles that help protect and cushion your delicate items ( Glass, electronic items, Cosmetic products ) from damage; moreover, popping air bubbles is a fun bonus for customers.

• Air pillows:These are air-filled mini plastic bags that protect items from breakage because they act as inflatable soft pillows that prevent items from external pressure, so you can use an air pillow covering where you feel any fear of damage, for example, to cover delicate products like glass screens, utensils, etc.

3) How do we advertise through packing?

Packaging has a hidden talent for advertising your brand that can help your business grow faster. Its effectiveness is often underestimated, but if there is a combo of packaging and advertisement, it can become the main ingredient in your business’s success and can create a market bomb.

Just imagine yourself at the store to buy a handwash. First, you will look at the bottle with the desired product. Unintentionally, you will start reading the labels on the bottles, and sometimes, a product ( other than your target item ) catches your attention, and you purchase it. This is how packaging does advertisement. Furthermore, if there is the best handwash in the world without a label, you will barely buy it because you have not developed trust in it. 

The same situation applies to cosmetic products; if you use good packaging with proper labels, ingredients, precautions, and methods of use, you are more likely to make high sales. 

Conclusion

Now we know that e-commerce packaging is a critical part of an online business that has the power to destroy and build up your business. It is necessary to ensure the safe shipping of your products to your customers so that they feel satisfied while ordering something from you and you can grow your online business.

As we have discussed, E-commerce packaging can be done using different materials in various styles, so you can make your items worthy by using attractive packaging that suits your product and your customer’s taste.