Premium vs. economical, environment-resistant vs. durable, luxurious vs. user-friendly, recyclable vs. biodegradable; this is the battle between glass and plastic packaging materials, most commonly used for making cosmetic packaging.
With a market size of 64.97 billion dollars, glass is considered the standard material for cosmetic jar packaging.
In addition, plastic is also gaining popularity because of its low cost and durability.
Therefore, choosing between the two can be challenging.
So, let us check out the trends in the cosmetic jars industry and select the best packaging material for your beauty brand.
Reasons Why Glass Jar Packaging is Right For Your Brand
A cosmetic or beauty brand should choose glass jar packaging if they have the following targets for their brand reputation.
1. Glass Cosmetic Cream Jars Offer Versatility
Glass cosmetic jars take the customization of beauty packaging to another level. This is because of the following reasons,
- You can easily mold the shape of glass into your desired creative design
- Glass cosmetic containers can be manufactured in any size
- Glass material allows the labels and prints of a variety of types like paper labels, hot imprinting, or silk screening
- The closure and dispensing mechanisms in a glass jar can vary from twist tops and pumps to droppers and roll-ons
2. Glass Cosmetic Jars Offer a Premium Aesthetic
No other material can match the luxurious vibes of glass jars no matter how well-designed it is. Glass jars are transparent in general allowing the consumers to look inside the cosmetic jar.
However, glass jars can also be colored into beautiful shades without losing the transparency and enhance the aesthetic of your premium brand. Furthermore, the endless customization options make the glass cream jars more attractive to consumers.
Thus, glass jars and containers are the go-to and premium standard material for high-end brands.
3. Glass Cream Jars Are Sustainable and 100% Recyclable
A sane present-day human is well aware of what non-biodegradable cosmetic jars can do to the earth resulting in increased consciousness about the use of the sustainable product.
Glass cosmetic cream jars offer sustainable packaging for any type of cosmetics. Made of natural materials, glass can be turned into its raw form to make brand-new cosmetic jars. Therefore, it is 100% recyclable.
Moreover, glass jars can also be reused and repurposed as they do not contain any toxic ingredients. Thus, glass serves as a sustainable, recyclable, and eco-friendly option for cosmetic cream jars packaging.
4. Glass Jars Keep the Product Safe from External Contaminations
Glass jars can protect the products inside them from extreme temperatures. The material of glass cosmetic jars is inert and does not react with any chemical of its type, strength, or intensity.
Additionally, it is non-porous and impermeable. Thus, it also prevents the entry of dust, flavor, scent, air, oxygen, bacteria, and other microbes. In this way, jar cosmetic jars can prolong the shelf-life of the products.
So, this makes glass packaging the best option for brands selling precious products with active ingredients inside them.
5. Glass Jar Packaging Offers Premium Benefits at an Economical Price
Even though plastic is a more affordable option than glass, glass packaging is also a cost-effective option for cosmetics. It offers premium benefits as compared to plastic making it a better option for packaging cosmetics that needs to be safely packaged, stored, and delivered to customers.
Some of these premium benefits include,
- Ability to preserve the product and prevent it from expiring even after a long time
- No leakage or accidental spillage of the products
- Sustainable and eco-friendly packaging
- There is no compromise on the quality or functions of the product
Cosmetic brands with a tight budget should prefer plastic as it is more economical in nature. However, glass offers premium benefits making it a better option for high-end cosmetic brands that make it worth every penny spent and builds a premium brand aesthetic in the long-run.
When Should You Choose Plastic Jar Packaging?
While you can choose glass over plastic for cosmetic bottle packaging any day, here is when you should go for plastic instead.
1. Plastic Jars Offer More Durability and Does Not Shatter
Glass jars can protect the product from external contaminants. However, glass is helpless when the product suffers an external force. For example, dropping the glass jar on the floor will shatter the jar into pieces and waste the whole product.
In contrast, plastic resists external impact, and dropping it on the floor might distort its shape but it won’t shatter.
2. Plastic is a More Economical Packaging Option than Glass
One thing about plastic that makes several brands choose it for cosmetic cream packaging is its price. The production and transport cost of plastic is much less as compared to the glass packaging. However, remember that it does not go well with high-end brands because the appearance of plastic is not as sophisticated and premium as that of glass.
Regardless, it is a good option for brands with a low budget.
3. Plastic Cosmetic Jars Can Be a Good Option for Larger Volumes
Glass is a heavy material. It is sturdy and can hold any amount of the product. However, the weight of glass makes it inefficient for storing and transporting products in large quantities.
On the other hand, plastic is durable and lightweight making it suitable for packaging of large volumes of products such as body creams, scrubs, hair masks, and clays.
4. Plastic Cosmetic Cream Jar Offer Easy Portability
Plastic cosmetic cream jars are not only easy to manufacture but also easy to transport. This is because plastic cosmetic jars are non-brittle and lightweight. Moreover, the shipping charges in the case of plastic are less.
Thus, The durability and weight of cosmetic jars packaging allows it to be easily portable.
Conclusion: Glass or Plastic?
There is no solid opinion on glass being the best material for the production of cosmetic jar packaging.
From sustainability to versatility, glass jars can satisfy the needs of most beauty brands striving for elegance and aesthetics as we have mentioned in the article.
However, plastic can also be utilized for cosmetic packaging of the brands selling products in large volumes or having a low budget.
To figure out the best option for your high-end cosmetics brand, feel free to contact us and one of our agents will help you make the right decision.
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