If we talk about one of the most versatile types of packaging used for cosmetic products, cosmetic tubes are the first thing that clicks your mind, right?
Consider how your beauty products like BB creams, lotions, sunscreens, and hair conditioners are packed and you will know almost every cosmetic product can be stored in cosmetic tubes.
Furthermore, the wide range of sizes of cosmetic tubes adds to their benefits. Mini cosmetic tubes allow users to store their products in compact spaces and carry them in their handbags and are user-friendly as well.
Thus, more and more cosmetic brands are inclined towards using cosmetic tubes for their cosmetics. In this article, we will explore small plastic tube uses in the cosmetic industry.
Rising Demand for Small Cosmetic Tubes
According to a report published in Markets and Markets, the demand for mini cosmetic tubes is rising exponentially. All types of small cosmetic tubes, including laminated, plastic, and aluminum tubes, are used in multiple fields, including cosmetics.
This can be assessed from the fact that the tube packaging market is growing at a CAGR of 5.9% and is expected to reach the $4.6 Billion mark from the current $3.5 Billion value within 5 years.
Uses of Small Plastic Cosmetic Tubes
Below are the uses of small plastic cosmetic tubes.
1. Squeezable Lip Cosmetics
When it comes to packaging lip cosmetics, including lipsticks, lip glosses, lip oils, lip balms, and lip tints, any type of container is used, like glass tubes with wands. However, the chances of contamination of the products are high leading to short shelf life of the product.
To make lip cosmetics packaging more thrilling, user-friendly, and contamination-resistant, squeezable lip cosmetic plastic tubes are used.
پی10 to 15 grams of the lip product is packed in small plastic tubes and it lasts for a long time because of the effortless dispensing with no waste.
2. Cosmetic Samples and Testers
Giving samples of your beauty products in a small 5 ml sachet can give a cheap impression of a premium brand to the consumers. This is because sachets are difficult to open and even more difficult to use.
In contrast, cosmetic samples and testers packed in small cosmetic plastic tubes allow your consumers to have a first-hand premium user experience. Also, there is no risk of spilling the product.
Therefore, the samples and testers of cosmetic products, including perfumes, lip products, face makeup products, skincare products, and more, are packed in small cosmetic sample packaging tubes to enhance customer appeal.
3. Travel-Sized Products
Whether you are traveling for a day or more, your bag never has enough space to pack all of your essentials, right? This makes you leave some important things behind. And the worst thing is that you cannot leave your makeup and skincare products. Such products are used in a small amount but they occupy the most space.
As a cosmetic brand, you can utilize small travel-friendly cosmetic tubes to help your consumers carry all of their favorite products without regretting anything and make your product transport more convenient for the customers.
4. Dispensing Options
The mouths of the Small cosmetic tubes go well with any type of cosmetic packaging closure. Thus, it curates to the needs of different individuals.
A. Flow-through Cap
A flow throw cap of cosmetic tubes is suitable to be used on squeezable tubes for products that need dispensing in a variable amount. This hassle-free cap makes usage of creams and lotions convenient.
B. Precision Tips
For products that need precise dispensing with minimal contact with surrounding tissues like hair, a pointed tip with a small opening is used. This helps in the accurate dispensing of the product directly to the target area.
C. Roll-On Ball Cap
A roll-on cap has a small ball fitted into the head of the small cosmetic tubes. The product is dispensed when this ball is in motion helping you to massage the treatment area with the ball.
The choice of the right tip depends upon the viscosity of the product and the target area.
5. Eye Ointments and Creams
Most eye creams have active ingredients like hyaluronic acid, vitamin C, and retinol in them. These creams are super expensive and you only need a small amount of the cream to apply to your undereye area.
However, there are also chances of expiration of the active ingredients. Therefore, considerate cosmetic brands pack eye ointments and creams in mini plastic tubes to help their customers use the full product and take the best of every penny they spend.
Also, note that eye cosmetic tubes can come with slanted tips or roll-on closures.
6. Concealers and Color Correctors
Just like eye creams and ointments, color correctors and concealers are also used in small quantities in the under-eye area or spots on the skin. Therefore, small cosmetic tubes with airless pumps, wands, or pointed tips are used in the packaging of concealer and color correctors.
Also, the customization options of plastic tubes can be used to create artwork on the package in a way that shades are also visible.
7. Primers and BB Creams
You must have noticed that most primers and BB creams expire in 12 to 24 months after opening. Also, only a few drops of these products are enough to create a flawless makeup look. Therefore, small cosmetic plastic tubes are also used to pack such products.
Furthermore, the airless pump opening mechanism of small cosmetic tubes adds to the ease of using makeup products.
8. Product Protection
Small cosmetic tubes product the products from,
- Contaminants like bacteria and dust
- Environmental factors like air, UV light, and moisture
The properly closed top of the tube dispenses the product with squeezing leaving no need to put fingers in the container. This keeps the product in its original state for a long time.
Additionally, the plastic body of the cosmetic tubes, especially if it is opaque, prevents the entry of UV light and moisture into it. These factors prolong the shelf life of the product.
A product that stays as good as new helps in establishing a reliable brand image.
9. Promotes Skinimalism
Skinimalism means the use of fewer products for skincare and makeup as mentioned in BareLuxe Skincare. Small cosmetic tubes play an important role in building minimalist skincare and makeup routines as they encourage the users to use the whole container without leaving any traces behind.
Consequently, they see no product leftovers in their drawers that stay there for years before ending up in plastic waste. Moreover, small plastic tubes can be reused, repurposed, or recycled and are often made of eco-friendly materials like PCR.
Conclusion
Mini cosmetic tubes are tubes of size ranging from 5 ml to 30 ml. These tubes are multipurpose and can be used to attract more consumers because of their user-friendliness, portability, product protection, role in minimalism, and sustainability.
Furthermore, small cosmetic tubes come with several dispensing options suitable for a variety of cosmetic products. Thus, these tubes are used for both skincare and makeup products.
The design of the mini cosmetic tubes is as important as the material used in its manufacturing. To get your cosmetic tubes made with the best design and material at a competitive price, contact VCPAK and get a quote to make customized cosmetic tubes for you.
Frequently Asked Questions (FAQs)
1. What is a cosmetic tube?
A cosmetic tube is a type of cylindrical container that is used to keep different types of cosmetics like creams, moisturizers, or gels. They are mostly made of plastic with several layers to keep the products inside them safe.
These tubes are easily squeezable making them a good choice for cosmetics as you can get most of the product out easily.
2. What type of plastic is used in cosmetic tubes?
There are three types of plastic out of the 9 plastic packaging materials used in making cosmetic tubes. They include polypropylene, polyethylene, and a combination of both these types.
All these types are flexible and durable but their usage depends upon the cosmetic product. For instance, polypropylene is mostly used for storing makeup remover, lip balm, lip gloss, and concealers while polyethylene is suitable for body washes.
3. What type of plastic is used in eye ointment tubes?
For storing eye ointments, polyethylene plastic tubes are mostly used. This is because using a plastic tube for an eye ointment eliminates the risk of metal contamination.
In addition, the material is resistant to a wide range of chemicals making it a safe option as eye ointments contain different active ingredients.
It also acts as a moisture barrier to prevent any contamination and retain the quality of the product for a long time.
4. Are small plastic cosmetic tubes cost-effective?
Yes, small plastic cosmetic tubes are cost-effective as the material itself is generally less expensive than other materials. Moreover, it is also lightweight and flexible which reduces the shipping costs as well.
The tubes are also durable and keep the product safe for a long period. So, the choice of plastic tubes is not good only for manufacturers but also for consumers.
5. Are plastic cosmetic tubes recyclable?
Yes, cosmetic plastic tubes are usually recyclable. This mostly depends upon the type of plastic used in making the cosmetic tube. For instance, polypropylene is recyclable, but it takes a lot of effort to do this, so not every place recycles it.
