Even though the reliability, safety, and results you see after using a cosmetic product decide the success or failure of a brand, its packaging also matters significantly. Have you heard of “First impression is the last impression”?
In the cosmetics industry, the packaging is the first impression that will make the user decide on their purchase. This packaging must also be appealing to social media platforms if you want to flourish in this competitive world. Wondering why?
In this article, we will discuss about importance of having a social media presence and how can you make your brand social media shareable!
Why Social Media Friendly Packaging Matters?
In today’s digital age, social media-friendly packaging is important as it increases your brand’s visibility and attracts more customers. According to Statista, there are almost 3 billion active users of Facebook. Similarly, Instagram has over 2 billion users. This means if your product is shared online, millions of people are going to see it at the same time.
Do people love to share images online? Yes, 40% of customers of a brand tend to share images of premium, or unique packaging on their social media accounts. Imagine if a person has 250 followers, the first image of your brand is going to 250 people for free.
If the cosmetics packaging looks decent enough and is aesthetically pleasing, many of the viewers will add the product to their wishlist just because of the attractive packaging.
13 Tips to Make Your Cosmetics Packaging Social Media Shareable
1. Keep Up With Social Trends, Hashtags, and Keywords
You need to keep up with the social media trends and hashtags to connect and attract more customers on such platforms. For instance, when the Barbie movie was released, it became so trendy in just days that many cosmetic brands changed their packaging to pink temporarily.
You can find the recent trends based on current hashtags and keywords and get creative with the packaging accordingly. It will ensure that your brand remains relevant to the customers.
2. Offer Limited Edition Packaging Designs for Influencers
Influencers make a great impact on the sales of any cosmetic brand. You can offer them custom cosmetics packaging designs and provide them with limited edition product packaging reflecting their style.
As they are always finding unique content to showcase, they will love to showcase your brand to the world. This not only increases a brand’s popularity but also tempts the followers of that influencer to purchase the product.
Many of them will also post about their personal experience making your brand visible to their friends who are not following the influencer.
3. Utilize Unique Shapes, Colors, and Typography to Stand Out
The cosmetics market is saturated therefore a brand must have a distinctive look to stand out among all other competitors. For this, you must choose the color, shape, and typography of the product carefully.
Keep in mind that not everyone has those high-quality cameras that will make your product look stunning. Some of the product users will use their mobile phones to click a picture and post it. Therefore, you must use vibrant colors and unique but simple shapes to make the cosmetic packaging design look more memorable.
Also, experiment with different printing techniques to find out the typography that complements the decided colors and shapes.
4. Create Cosmetics Packaging for an Unforgettable Unboxing Experience
It is natural for everyone to share their unique and luxurious experience with their fellows or friends. Brand owners can benefit from this psychology by creating an unforgettable unboxing experience for the customers. This turns their simple purchase into a shareable moment.
Add unique elements to the product like layered packaging, handwritten thank-you notes, or some trendy stickers. This makes the customer feel special and connected to your brand.
5. Add Bold, Striking, and Vibrant Artwork to Your Custom Cosmetics Packaging
Bring innovation to your cosmetics brand look by adding bold, striking, and vibrant artwork to the custom cosmetic packaging. You can collaborate with some famous artists and launch limited edition products with their art on them.
Furthermore, you can also change the artwork depending on the location. The intricate details and eye-catching colors create a strong visual experience. Incredible artwork on a product will make it more photographable. So, you will be gaining new customers by adding a touch of uniqueness to the packaging.
6. Use Connected Packaging to Enable Customers to Share on Social Media
Using connected packaging makes user experiences seamless and allows the customers to get all the new information about your brand with just one click. You can add QR codes or NFC tags onto the packaging that connects users to your social media platforms.
These can also include step-by-step guides, tutorials, special promotions, or the history of your brand. You can also add behind-the-scenes of your brand making, product packaging, or thank you messages in those QR codes to build a connection with the customers.
7. Ensure Your Cosmetics Packaging is Easy-to-Store and Travel-Friendly
Making the brand products easy-to-store and travel-friendly helps you gain some loyal customers who will buy your products again and again. Make the cosmetic jars and bottles compact and lightweight so that they can be easily carried.
If the designs are practical with increased functionality, users are more likely to share their benefits and convenience with their social media friends. Hence, your brand will gain some free recommendations.
8. Promote Eco-Friendliness With Sustainable Cosmetics Packaging
Promoting eco-friendly and sustainable cosmetics packaging resonates with the brand’s strong sense of environmental care and consciousness. It also reflects your attention towards the e-commerce shoppers as e-commerce packaging will help the product be transferred to the customer safely and conveniently.
Ensuring sustainability and preferring environmental-friendly practices creates a positive brand image while benefiting both the planet and its inhabitants.
9. Feature Influencers and Celebrities in Your Product Packaging to Gain Social Proof
As mentioned earlier, collaborating with influencers and celebrities brings the attention of thousands or millions of people to your brand in seconds. Many of them will want to get their hands on the product just because their favorite celebrity endorsed it.
This also allows the viewers to know about the reliability of your brand thus increasing your brand’s credibility. While looking for partnerships, feature those celebrities who resonate well with the concept of your brand and your target audience.
10. Make it Easy for Customers to Find Your Social Pages and Contact Info
Facilitating the connection of customers to your social media and customer services increases engagement and builds trust among the users. You can do it by adding the social media handles and contact information to a visible location on the packaging.
You can also add the brand’s cards to the packaging with QR codes and all the contact information. This will allow your long-term customers to connect with the brand easily.
11. Offer Top-Notch Customer Service and Engage With Consumers
Offering top-notch customer service to the users of a brand makes it more trustworthy. Also, actively engage with the consumers on your social media platform to show them care and respect for their opinions.
Engaging with the users more frequently also helps a brand know about what their users want thus giving them ideas to bring innovation to their products. Make regular posts, and encourage customers to share their experiences.
You can also set some prizes for the BEST VIDEO. This will make more users post their unboxing experience and increase the brand’s visibility.
12. Communicate With Your Customer Through a Compelling Message
Engrave or print a compelling and relatable message on the packaging to communicate with your customers. You can mention the inspiration behind your brand, or an inspirational quote for motivation.
To make your brand look more fun and interesting, you can also add some witty messages in accordance with the trendy memes on social media platforms. These messages can be engraved on either the cosmetic cream jars or the outer packaging.
13. Make Your Packaging Interactive and Gamified
Studies show that about 74.7% of customers are more likely to purchase the product again if you offer them a personalized touch. You can also provide them with custom e-commerce packaging services.
This makes your brand and packaging more interactive for the consumers ensuring a deep connection between you and your customers. To make things even more interesting, you can add gamification elements like puzzles or quizzes.
Offer them rewards for completing those challenges. As people share this experience online, your brand will gain popularity.
Conclusion
These days, people tend to shop more from online resources as it is more convenient and saves a lot of time. Therefore, every new brand must have a strong image on multiple social media platforms.
A strong brand image depends on how you are managing your brand. You can build trust with your customers by offering them custom packaging options, interacting with them more frequently, and offering them a top-notch unboxing experience.
You can attract people to the brand by collaborating with popular personalities, using unique artwork, and adding vibrant colors to your packaging. Want another cosmetic packaging solution? Feel free to contact us.
