7 Common Cosmetic Packaging Mistakes to Avoid in 2024
In the competitive cosmetics market where every company is trying its best to stand out, packaging plays a crucial role in establishing a unique brand’s identity and gaining customers. According to a survey conducted by Ipsos targeting U.S. consumers, approximately 72% of consumers believe that the design of a product’s packaging influences their purchasing decisions. […]
13 Genius Packaging Tips to Make Your Cosmetics Go Viral on Social Media!
Discover 13 genius tips to make your cosmetic packaging stand out on social media. Learn how to design shareable packaging that attracts attention, engages customers, and boosts your brand’s online presence.
E-commerce Packaging for Cosmetics: Making your Beauty Brand Ecom Ready
Discover key strategies for creating e-commerce-ready cosmetic packaging. Learn how to enhance brand appeal, protect products during shipping, and provide an exceptional unboxing experience.
Gloss UV Coating vs. Matte UV Coating in Cosmetics Packaging
Explore the differences between gloss and matte UV coatings for cosmetics packaging, including aesthetic appeal, durability, and which option best fits your brand’s image.
Guide to Cosmetics Branding: Strategies for Building a Cosmetics Brand
Explore essential branding strategies to build a successful cosmetic brand. Learn how to create a strong brand identity, leverage social media, and stand out in a competitive market.
What is Color Psychology for Cosmetics Packaging?
Explore how color psychology impacts cosmetics packaging and discover the best color choices to attract customers and boost your brand’s sales.
Importance of Travel-Friendly Cosmetics Packaging
Learn about the importance of travel-friendly cosmetics packaging, focusing on compact designs, leak-proof features, and compliance with TSA guidelines to enhance user convenience.
What is Connected Packaging? Guide and Benefits
Learn about connected packaging and its benefits for cosmetics. Discover how QR codes and NFC tags can enhance customer engagement and boost sales.
Role of Packaging in the Cosmetics Industry: How Functionality and Design Matters?
Discover the vital role of cosmetic packaging in the beauty industry. Learn how design and functionality impact brand success and consumer appeal.
The Ultimate Guide to Your Hair Product Packaging
Explore essential tips for hair product packaging, focusing on durability, safety, functionality, and design trends to boost your brand’s appeal and effectiveness.
