With the goodness of natural ingredients and how preservatives impact the formulation of the products, people are looking for products with as few preservatives as possible.
One of the ways to make products, especially the ones with active ingredients, last long in their natural form is the use of airless packaging. Airless packaging offers protection to the product from factors that can shorten its life.
This is exactly the reason why airless packaging is gaining popularity and has a market value of $8.9 billion in 2024. In addition to this, let us discuss more benefits of airless cosmetic packaging in this article.
What is Airless Cosmetics Packaging?
In regular packaging like cosmetic jars, bottles with flip tops, and serum vials, air can enter freely. This air reduces the shelf life of the product. In such cases, cosmetic packaging manufacturers like VCPAK have designed airless packaging.
As the name indicates, Airless cosmetic packing is the type of packaging in which no air or oxygen can enter. This prolongs the shelf-life of the products without additional or excessive preservatives.
If we talk about the mechanism of airless packaging, a pump with a diaphragm is used as the closure of the cosmetic jar. As the pump is pushed downwards, the diaphragm moves up and dispenses a certain quantity of the product.
Benefits of Airless Packaging for Your Cosmetics Brand
To know why you should switch to airless packaging for your cosmetic brand, learn the benefits of airless packaging below.
1. Prevents Contamination
Along with storing the product and making it easy to use, one of the major functions of cosmetic packaging is to protect the product from external contamination.
In regular cosmetic packaging, the product is directly exposed to the air, moisture, bacteria, and other microbes. Moreover, dispensing the product out of the cosmetic jar with bare hands acts as a medium for contamination.
This contamination can cause skin irritation, itching, acne, and even early expiration of the product. Airless Packaging jars come with a tight seal on the mouth of the container which do not allow any contaminant to enter.
2. No Preservatives Required
While most people consider impurities like dust and microbes as contaminating factors, it is interesting to note that air entry into the product is also a form of contamination that damages the product by its oxidation.
To prevent oxidation, either a heavy amount of preservatives is used in cosmetics. These preservatives can irritate the skin. Therefore, airless packaging is used to prevent the entry of oxygen into the product and thus its oxidation.
Consequently, the product lasts for a long time in its original state even without the addition of excessive preservatives.
3. Easier Dispensing
In many cosmetic containers with pumps, the users are required to use the pump at a certain angle for dispensing the product. It can frustrate the consumers when they are in a hurry. In contrast, the packaging design of airless pumps work on 360 degrees and can dispense the product with a single push.
Furthermore, airless containers dispense a specific amount of a pea size in most cases. This is exactly the recommended amount for skincare products. If the user needs more product, he/she can push the pump again.
Thus, airless pumps allow accurate dispensing of the contents of the jar while adding to the ease of dispensing.
4. Cost-Effective and Refillable
As sustainability is one of the major concerns of cosmetic brands when it comes to packaging of the product, airless cosmetic bottles perfectly align with it. This is because these bottles can be refilled by the brand and a single bottle can be used over and over again.
In addition to being eco-friendly, the option of refilling the container makes airless packaging economical for the users as well because they only have to pay for the contents of the container when they are rebuying it and not the container itself.
5. Lightweight and Easily Portable
Traditional packaging is often large and made of heavy raw material which adds to the difficulty in transportation and thus the cost of the product for the cosmetic brands. Additionally, such traditional cosmetic jars are difficult to carry for the consumers as well.
In contrast, airless cosmetic manufacturers make the jars with lightweight material. The design of airless containers is compact as well. Therefore, such packaging is easy to carry for the consumers and easy to deliver for the cosmetic companies.
6. Totally Leak Proof
The caps of airless packaging are strongly fixed the the neck of the cosmetic container. Additionally, there is no way that product is dispensed without pushing the pump appropriately.
This makes airless cosmetic jars totally leak proof and helps the users place the container anywhere without the fear of wasting the product through leakage.
The leak-proof properties of airless cosmetic containers like lotion bottles enhances their portability.
7. No Product Waste
There are two ways through which airless packaging reduces the product waste. First of all, it dispenses an accurate amount of the product allowing the consumers to use the full dispensed amount of the product without having to waste the excessive amount.
Moreover, the diaphragm mechanism of airless cosmetic jars helps the consumers squeeze every drop of the product leaving none behind. Thus, airless packaging greatly reduces product waste.
Conclusion
Airless cosmetic packaging is an innovative form of packaging designed to ensure that the consumers get the best of every penny they spend on the product.
It does so by reducing the use of preservatives to increase the shelf-life of cosmetic products, preventing contamination of the contents of the jar, improving cost-effectiveness, and making the product more travel-friendly.
Furthermore, if you are looking for a cosmetic packaging manufacturer that can provide you with seamless airless packaging, contact VCPAK as we have a huge variety of custom airless cosmetic containers.
