Most brand owners think that customized packaging from China costs a lot more than buying it from the local market, but actually, it’s the opposite. In fact, custom packaging helps you make better sales and earn huge profits in the long term. So, keep reading if you wanna explore all the secrets that big brands don’t want you to know!
Checklist
- Lowest Cost
- Ensure Perfect Fit
- Use desired material
- Preferred Color scheme
- Create the desired Shape
- Include Additional Features.
- Eye-catching Logo & Slogans
1) Lowest Cost
“Buying cosmetic packaging from a wholesale factory in China is 2x ~ 5x cheaper than getting it from a local supplier.”
When you are buying directly from the factory, you will save money because of the following reasons;
- Almost everybody buys from China, even your local sellers, so you have to pay for their profits + original factory price, and that’s not all; there are multiple intermediate suppliers along the chain, and each charges its own commission.
- If you decide to purchase luxury packaging from local retailers for a top-tier item, the addition of multiple taxes, especially the retail markup, significantly increases the overall cost.
The expense of the packaging raises the cost of the product, which either you or your customers have to bear, which could be bad for sale. So, always source packaging from China to get the best rate packaging, which will benefit you in many ways;
+ Increase your profit margins
+ Requires less capital to invest
+ Lowers the final price of the product so you can offer discounts and achieve more sales
2) Ensure Perfect Fit
“The primary purpose of custom packaging is to fit around your product perfectly.”
Let’s say you buy packaging from the local market; first of all, there is almost no chance that you will find the appropriate size. Even if you manage to find it, there’s still a possibility that it will not fit your product perfectly.
The ill-fit packaging can be damaging because:
– Just like a person doesn’t look in extra big clothes, so a product doesn’t look in loose packaging, which decreases its overall attractiveness & sales.
– Continuous vibration and collisions of products with packaging inside walls will scratch the product and make it look used to customers, which decreases sales.
– An unfit product will move around when you are displaying it on a shelf or when it’s being delivered, and this is a high probability it will break & you have to bear all the cost.
– If the packaging is bigger than the product, a lot of dust will gather inside and damage the product’s appearance & functionality.
However, if you design your packaging following the size specifications of your product, you can provide your product with a perfect fit and avoid all of the damage.
3) Use Desired Material
The packaging you can find in the market will probably be plastic, which basically everyone uses, and it makes your product look cheap. But if you source packaging from China, you can discover a lot of other materials, such as;
- Wood
- Glass
- Fabric
- Acrylic
- Cardboard
- Aluminium
- Other Metals
- Biopolymers
- Beeswax wrap
- And much more.
You can choose the material according to the product; for example, if your products are within the normal range, you can go toward cardboard, plastic, acrylic, or similar materials. However, if your products are of premium quality, you can go for Wood, Glass, Aluminium, Fabric, Biopolymers, and so on.
Moreover, having the same packaging as the product makes customers think you are the original manufacturer, increasing your credibility and enhancing your sales.
4) Preferred Color scheme
“The colors affect the emotions & thinking of a person on the subconscious level, so choose packaging colors wisely for your cosmetic products.”
You may not believe it, but all of us judge everything based on colors; for example, according to psychology studies;
- Pink = Softness
- Blue = Stability
- Green = Healing
- Purple = Luxury
- Orange = Energy
- Yellow = Optimism
- Red = Passion/Danger
- Dark = Mystery/Seriousne
- White = Cleanliness/Simplicity
In the market, there is not much availability of color schemes for packaging, but you need a separate color for different genders and ages; for example,
Example #1 ) Baby products always come in pink as it describes softness, and if you try to put it red, it will give off dangerous vibes, making your products sell a lot less.
Example #2 ) Same goes for teenage girls’ items; they need a wide variety of colors, such as green for medicinal products, red for party make-up items, white for daily use, etc.
When you are sourcing for China, you can even select different shades of colors according to the trend and even combine colors according to your product composition, so when customers open it, they get impressed by the matching.
5) Create the desired Shape
“Shape & Colors are the first thing that viewers see from a distance, and based on that, they give any product a test chance.”
Suppose you enter a perfume shop and you see many different color bottles; most of them are round & square shape, but there are some unique ones like a shoe, cars, cartoons, towers, etc., so the question here is, would you give 1st normal ones a chance or unique ones? Of course, you will definitely try unique ones, even if you aren’t there to buy any.
When you are buying from the local market, which basically every other of your competitors is doing, you will never get a unique shape packaging, so your product looks normal and gets buried under other items.
However, you can solve this problem by shipping customized shape packaging from China to make your products stand out, which will increase their chances of getting noticed by the customer.
6) Include additional features
“Packaging is just disposable boxes, but with some additional features, you can make them multi-functional.”
When creating your packaging from a manufacturer, you have the flexibility to customize it however you want, such as
- Can add a mirror in large packaging boxes
- Can add an auto-lift feature to make it look sci-fi.
- Add Single-use tags or seals to add an extra layer of security.
- A fit-to-size foam padding to not let the inner item move around.
- A child-resistant lock could be introduced to avoid unintended exposure to children.
- Much more.
This additional feature may cost a bit more, but it really enhances the attractiveness of your products, especially the premium ones, such as LED mirror modification, which basically makes your packaging box permanent on the customer’s desk.
7) Eye-catching Logo & Slogans
“Logos & Slogans help build brand identity among customers just like telling our name to somebody.”
Suppose you meet a big client but forget to tell them your name or address properly! Of course, they will not be able to contact you and soon forget about you. Similarly, if you don’t add your logo and slogan properly, like just a small print on a box, people will not take it seriously and will forget your brand. So, you must add your brand identity in attractive ways, such as;
- Embossed logo on packaging and product bottle
- Fabric/Metal Patches attached to the product
This will serve as an effective means of promoting your brand, as it will increase customer awareness and bring attention to your brand, highlighting it among many others in the market. Furthermore, the customers will be inclined to believe that the product holds value if it is delivered in packaging that bears the brand’s logo and design.
So, always go for customized packaging from China because, in this way, you can add a logo on the product container, making customers see it every time they use it.
One Response