Packaging is one of the most important things cosmetic and skincare brands need to focus on. Although the formula of the products is improved according to the consumer’s demands, the packaging must be up to the market trends for the brands to be relatable and well-selling.
Sustainable packaging has been one of the top trends in cosmetic brand packaging in 2023 with a 271.81 billion dollars market which is expected to keep increasing in the coming years making around 400 billion dollars by 2028.
In addition to sustainable packaging for skincare, let us find out what is going to attract consumers in 2024 with our guide on future trends in jar packaging.
Trends in Cosmetic Jar Packaging for 2024 and Beyond
Here are the top 8 trends in cosmetic jar packaging for 2024 and the coming years.
1. Sustainable and Eco-friendly Packaging Materials
With the deterioration of the environment, sustainable packaging was introduced on a large scale in the late 20th century. It gained popularity quickly in the early 21st century and is here to stay.
Consumers are now more conscious about the effects of packaging wastes on Mother Earth and are demanding eco-friendly packaging. Eco-friendly jars not only help in saving the environment but also allow a huge population to develop a connection with the brand with a similar goal.
Thus, sustainable cosmetic jars are the way to go in 2024. The materials used to make such jars include,
- Compostable packaging
- Corrugated packaging
- Recycled packaging
- Molded pulp packaging
- Celulose packaging
2. Clean and Minimalist Designs for a Premium Look
Gone are the days when beauty and cosmetic brands used to have flashy packaging, the consumers of the modern day see beauty in simplicity. When it comes to the aesthetics of cosmetic packaging, minimalist designs draw more attention.
Such designs are not only trendy but also classic and evergreen. It is because clean designs featuring monochromatic or light colors and subtle details appear more elegant and make the products look luxurious.
This concept reflects “Skinmalism” which means “less is more”, no matter if it is makeup or its packaging.
Therefore, it is time for skincare brands to give up on colorful schemes and extravagant details while embracing clean and minimalist designs for a premium look.
3. Refillable and Upcycling Jar Design
Imagine having a myriad of recyclable cosmetic cream jars. It feels like a waste of space and resources. So, cosmetic brands can take their “sustainability” game one step ahead by introducing refillable cosmetic jars.
In addition to creating new consumers of your brand, refillable packaging allows your current consumers to stay loyal.
Upcycling is yet another trend in cosmetic cream jar packaging. It allows the consumers to utilize the container in a unique way. For example, serum bottles can be used as oil diffusers and cream jars can be used to store scented candles.
4. Innovative yet Functional Shapes and Features
The incompatibility between the product consistency and the design of the container is a big turn-off for the consumers. This incompatibility can result from the shape of the container, its dispensing mechanism, or its design in general.
Thus, another upcoming trend in cosmetic jar packaging is the creation of interesting shapes without compromising the functions of the product. Some of the unique cosmetic jar packaging features that play a role in choosing cosmetic jar packaging include,
- Airless pump dispensers
- Jars with inserts
- Lip balms with a spatula
- Cosmetic cream jar with spatula
- Airtight containers
- Stand-up pouches
Orifice reducer caps, disc tops, and twist top caps, are some other popular cosmetic jar closure designs.
5. Label-Free Options for Branding Cosmetic Jars
Labels have long been used in cosmetic jars to represent the brand name, ingredients, how-to instructions, and more. However, labels do not look aesthetic. In a world where aesthetics hold great importance, label-free options are going to attract more consumers.
Therefore, you should start designing the product packaging with premium label-free labels. Some of the options include,
- Silk screening
- Metal imprinting
- Hot stamping
- Engraving
6. Choosing Glass Over Other Cosmetic Jar Materials
Several materials are used in cosmetic jar manufacturing including aluminum, plastic, glass, cardboard, paperboard, and more. Glass is the most popular option among all of these. The reasons behind the popularity of glass are given as follows,
- Being an inert material, it does not react with the products and maintains their original formulation
- Glass helps in the preservation of the product and prolongs its shelf life
- It gives the product a “high-end” appearance
- It is a sustainable material
- It allows the brands to make custom cosmetic jar designs
7. Recycled and Biodegradable Materials for Secondary Packaging
In 2024, you cannot stress enough the importance of sustainability. When it comes to secondary packaging, some brands are just removing it. However, it provides the brand with a high-end look. Thus, it is possible to change the material used in secondary packaging.
Along with eco-friendly materials, upcycling cosmetic jars, and reusable containers for primary packaging, you can start using recycled material to produce secondary packaging.
Additionally, biodegradable plastics can also be used both for primary and secondary packaging.
8. Creative Design for a Thrilling Unboxing Experience
In the world of social media and influencers where common things seem boring, hire some creative designers to make cosmetic jar packaging that people catch your target audience’s attention in an instant.
The package should evoke curiosity in the consumers and provide them with a thrilling unboxing experience. You can add some customized props to the package as well.
Furthermore, the packaging should be lightweight, environment-resistant, easy to carry, and easy to store.
Conclusion
From 2024 to beyond, sustainable packaging is high in demand and is going to be an attractive feature for brands to attract their target customers.
The use of recycled and eco-friendly materials to make cosmetic packaging is also the need of the hour.
In addition, label-free cosmetic containers, functional yet minimalist designs, and creative packaging are also the top trends in 2024 which can take your skincare brand to the next level.
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