Hair care products come in a variety of formulations including shampoos, conditioners, hair masks, hair oils, heat protectors, hair volumizers, and even more. According to Statista, the hair care market is going to make a revenue of $93.74 billion this year.
If you have a haircare brand or are planning to create one, know that your hair care packaging is as important as the product itself. Depending upon the type of product and your marketing goals, hair product packaging has a wide range.
Therefore, if you are unsure where to start making the covering for your hair care products, here is the ultimate guide to your hair product packaging.
Factors to Consider When Choosing Packaging for Hair Care Products
Here are 6 things to keep in mind when you are designing your haircare product packaging.
1. Durability
Most haircare products are usually sold in large quantities in contrast to other beauty products which are sold under the quantity of 100 ml. Therefore, it is essential that the product packaging is durable so that it is not wasted because of clumsy hair product jars.
Hair care product bottles, like lotion bottles, come across impact during their transport from the brand to the consumers. Thus, you should ensure that your product reaches its rightful owner without a single scratch.
2. Safety
When it comes to safety, there are two things to consider.
First, your hair packaging should be leak-proof as most hair care products are in a liquid form, liable to spill. For this, use product packaging with seals and a secure opening mechanism.
Secondly, the product can get contaminated with microbes, impurities, and other environmental factors. Therefore, the packaging should be manufactured to resist contamination.
3. Functionality
The functions of hair care packaging include,
- Protection of the product from contamination
- Dispensing the product properly
- Storing the product
While considering any type of packaging for your hair care brand, ensure that the available packaging options fulfill all these functions.
Also, you can try a sample of the packaging to determine its efficiency.
4. Compatibility
The compatibility of the hair care packaging means how suitable it is for holding the type of hair care product you are selling.
For example, essential oil bottles need to be airtight and weather-resistant.
Similarly, hair hygiene product packaging should be leak-proof and travel-friendly. In the case of hair masks, the compatible jars allow the product to be easily applied.
Furthermore, the packaging should be compatible with your budget.
5. Brand Aesthetic
Only the brands with a unique identity stay relatable in the market for a long time. The unique identity of the brand stems from its name, target goal, and brand story.
While ensuring the durability, safety, and functionality of the hair care bottles, pay attention to their visual appeal as well and work on the creation of the product packaging that represents your brand’s aesthetics.
Let us give you an additional tip: minimalist brands are popular right now. So, consider graceful hair care packaging.
6. Sustainability
Sustainability is the consciousness about the usage of material and the creation of product packaging that is safe for the environment. Currently, sustainability is the star of the show when it comes to haircare and other cosmetics packaging.
It provides a positive image of the brand and attracts more consumers. Therefore, you should always go for eco-friendly product packaging. Additionally, try recyclable, refillable, and biodegradable haircare packaging options.
Designing Hair Care Packaging
Once you have decided on which type of hair care product packaging you want, the next thing is to turn your idea into reality. Here are some tips for that. Also, you can choose reputable hair care packaging suppliers like VCPAK to help you with it.
1. Choosing the Right Material
Just like skincare product jars, haircare product packaging also comes in several materials including glass jars, plastic, and metals. Hair gels and hair wax are better stored in metal packaging.
Plastic hair care bottles and jars are compatible with shampoo, conditioners, and hair masks. Hair essential oil bottles are made of glass. So, choose the right material according to the product type while ensuring that it is sustainable.
2. Choosing Closure or Caps
The closure systems for hair care product packaging include pumps, squeezable bottles, jars with a wide mouth, bottles with droppers, and aerosol cans.
Again, the right type of closure depends upon the product type. Pumps work great for shampoos, squeezable bottles are for conditioners, jars go well with hair masks and aerosol cans are made for hair sprays.
3. Selecting the Right Size
In most cases, hair care products are used in large to moderate quantities. Therefore, the right size is adjusted accordingly. For example, shampoos can come in 250 ml small, 500 ml medium, and 700 ml large bottles.
The quantity of oil bottles can vary from 50 to 200 ml. Thus, you can produce a variety of sizes in hair care packaging. Also, consider the frequency of usage and shelf-life of the product while selecting the right size.
4. Keeping Up with Latest Trends
To make your current consumers loyal and attract new customers, it is essential to keep up with the latest trends in haircare marketing. Some of the trends include,
- Refillable hair care product pouches
- Basic packaging in trending colors
- Clear hair care containers
- Use of eco-friendly materials
- Customizing the package
Moreover, you can create an innovative trend yourself by designing packaging thats not only appealing and innovative, but also practical.
5. Choosing a Labeling Technique
Labels include the brand name and description of the product. Just like the haircare product jar itself, the label should also be sustainable.
Therefore, go for eco-friendly labeling materials if you want a proper label on your product packaging.
Furthermore, you can simply choose label-free importing on the package. In both cases, keep the description brief.
Conclusion: Choosing the Right Hair Care Packaging Supplier
Haircare packaging can make or break your newly established haircare brand. Therefore, manufacturing hair care product packaging that spellbounds the consumers with both its appearance and functions is the key to a successful business.
For this, you can choose the right hair care packaging suppliers and leave the job to the experts. Thus, contact VCPAK to get flawless hair care packaging.
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