According to a global survey by Market US Reports, the cosmetic industry is growing at a CAGR of 5.4% every year and was valued at USD 265,415.6 million 2 years back. With the growing cosmetics industry, the demand for innovative products is high as well.
But, do you know what actually prompts customers to choose certain products over the other? It is the packaging. The design of the cosmetic jars and the ease of use of the cosmetic bottles determine if your products are going to be popular among your target audience.
So, let us share 10 design tips to make your cosmetics packaging stand out in this article.
10 Design Tips for Your Cosmetics Packaging
In the competitive industry of irresistible cosmetic packaging, let us learn how to make your cosmetics jar designs stand out.
1. Simple and Minimalist Designs Increase Perceived Value
Too many colors and too many words in the cosmetic packaging are normal for any other local brand. But, that does not excite the consumers anymore. Products with such packaging look alike and people rarely give them a second look.
On the other hand, simple packaging with color combinations compatible with your beauty brand or the product appears unique on the shelf of rainbow-colored packaging. Additionally, they look premium and elegant making people want products with minimalist packaging.
2. Laminated Packaging Enhances Aesthetic Appeal
Laminated packaging is the form of packaging in which a layer of matter, shiny, or textured lamination is added to the material used for skincare packaging. This adds to the aesthetics of the product and enhance consumer appeal.
Moreover, it protects the packaging from scratches caused by transport of the product. Thus, people are drawn towards cosmetic cream jars that have a decent layer of lamination.
3. Embossing and Foil Stamped Labels Offer a Luxurious Touch
If you are aiming to create high-end luxurious products, their packaging should be equally luxurious as well. One of the top ways to make the package look premium and high-class is stamping and embossing labels instead of using labels made of paper.
For this, gold and silver foils work well if you have the budget. Moreover, bronze and copper can be used for embossing as well.
4. Sustainable Packaging Enables Customers to Know That You Care
Consumers of the modern day make careful choices and keep sustainability a priority while buying any products including cosmetics. From primary packaging to secondary, customers want packaging that does not create landfill wastes, contribute to global warming, or harm other species.
Therefore, go for sustainable packaging made of eco-friendly and reusable material like glass. Additionally, creating packaging designs that can be repurposed or refilled is the cherry on top.
5. Premium Packaging For A Luxurious Unboxing Experience to Create
While adding more and more layers to your product packaging might appear like a waste of resources, you have to create a thrilling unboxing experience, right?
This is because if the consumers look forward to every step of opening and using your product, they will buy more of them and spread the word by social media as well.
Therefore, pay attention to making custom premium packaging that not only looks luxurious but also provides an exciting unboxing experience to the consumers. You can do so by using recycled cardboard and reusable materials.
6. Communicate Brand Values Through Storytelling
People buy what they relate to and any brand without a solid story is often forgotten no matter how good its products are. Therefore, use the cosmetic packaging designs that convey the story and values of your brand without you having to say anything.
For example, environment-friendly packaging made of recycled material shows how you care for your habitat. Similarly, you can highlight your goal behind selling a particular product through cosmetic boxes.
7. Design Your Packaging to Be Social Media Worthy
From teenagers to older individuals, everyone is currently living in the world of Instagram. From what people eat to what they wear, everything needs to be “instagramable”. Innovative and creative packaging with a strong aesthetic appeal that makes influences go crazy for it can prove to be a big achievement for your brand.
As most brands market their products through social media, it is important to make it social media worthy.
8. Choose an Appropriate Shape and Size for Your Cosmetic
Different types of cosmetics are more practical to use and transport in specific types of shapes and sizes. For example, a serum or liquid essence should be packed in a small to medium sized dropper bottle.
Similarly, thick creams, hair masks, and body scrubs are better sold in large cosmetic jars. You can know the difference between cosmetic jars vs. bottles here. Also, choosing the right type of cosmetic jar lids is important.
9. Maintain Cost Effectiveness to Maximize Profits
Startup cosmetic brands usually have a limited, if not small budget. So, they should use every penny carefully. Although consumers want premium packaging for cosmetics, it should be economical for your beauty brand itself. Ensure that your packaging is cost-effective and does not exceed the cost spent on the product itself.
In this way, packaging will become a positive influence on your total profits instead of being a liability.
10. Test a Prototype Built Before Ordering Bulk
Yes, a cosmetic supplier like VCPAK can turn your dream packaging into reality. However, your dream packaging might not be practical or appealing enough. Therefore, always ask your supplier to make a sample first. Then test that prototype built and make changes in it, if necessary.
Finally, you can place your bulk order. Testing the sample before bulk order will save you a lot of hassle, money, and effort.
Contact VCPAK Today For Your Cosmetic Packaging Needs
Cosmetic packaging can make or break your newly launched beauty brand. This is why paying attention to creating cosmetic jar packaging that people fall in love with is essential. We shared the tips to manufacture ideal cosmetic packaging designs in this article.
Furthemore, whether you want minimalist yet aesthetic packaging on a budget or want to go premium by using luxurious packaging, VCPAK is here at your service to fulfill all your cosmetic packaging needs.
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