Sustainable Cosmetic Packaging: What You Need to Know?

It is time that you start taking measures to protect the earth from harm caused by one-time-use packaging materials. 

Consumers prefer packaging which is safe for the earth and cosmetic brands offering eco-friendly products along with sustainable packaging are on their way to the top of the pyramid. 

So, are you also considering manufacturing sustainable cosmetic packaging for your brand but are unsure about where to start? If yes, wait no more and give this article a read as we are going to discuss everything you need to know about eco-friendly cosmetic packaging. 

What is Sustainable Cosmetic Packaging? 

The literal meaning of sustainable is “production and use of any material in a way that it causes little to no adverse effects on the environment”. In addition to being harmless for the earth, sustainability also includes economically, socially, and optimally resourced products.

When it comes to sustainable cosmetic packaging, it is the manufacturing of cosmetic jar packaging which is obtained from resources that do not involve harming the natural species like trees. 

Additionally, it is recyclable, renewable, biodegradable, and reusable. Some examples of the materials that can be used for eco-friendly cosmetic packaging include,

  • Glass 
  • Aluminum 
  • Cardboard 
  • Biodegradable plastic

Demand for Sustainable Packaging in the Cosmetics Industry

Even though a low to moderate percentage of middle to old-aged consumers pay attention to the packaging used in cosmetics, sustainable cosmetic packaging is the future as the young generation cautiously observes what they consume as stated in a survey. This can be deducted from the fact that around 70% of consumers aged 18-25 prefer eco-friendly packaging for cosmetics. 

Also, you might be aware that glass is the gold standard material for making sustainable packaging. The demand for eco-friendly cosmetic packaging can be indirectly calculated from the statistics showing an expected increase in the use of glass in cosmetic packaging at a CAGR of 3.5% from 2020 to 2027

Therefore, cosmetic brands need to switch to recyclable materials, use less plastic, and experiment with biodegradable packaging choices to meet customer demand for ecologically friendly products. 

Benefits of Adopting Sustainable Cosmetic Packaging 

Many people understand the importance of consuming eco-friendly packaging. However, some might be confused about what is the hype about it. 

So, let us discuss why you should adopt sustainable cosmetic packaging. 

1. Decrease in Carbon Footprint

While plastic serves as an inexpensive material to produce cosmetic packaging, the process of manufacturing plastic cosmetic packaging involves using fossil fuels to obtain energy.

When fossil fuels are burned, a large amount of carbon dioxide is released as a byproduct. Carbon dioxide forms around 80% of greenhouse gasses. When released into the environment, it causes detrimental effects like global warming and depletion of ozone. 

2. Reduced Landfills due to Circular Economy

Packaging materials that cannot be recycled or reused end up in landfills. Additionally, such materials are not biodegradable either. So, the amount of landfill increases over time.

On the other hand, the use of sustainable packaging allows you to create new product packaging, modify the use of cosmetic cream jars, and recycle it as well. Therefore, it helps prevent waste products and plays an important role in maintaining a circular economy. 

3. Less Impact on the Environment

The effect of plastic packaging and single-use cream jars is the backbone of why green packaging is gaining immense popularity. Recyclable product packaging helps in reducing the energy consumption spent on one-use cosmetic packaging.

In addition to energy, water consumption is reduced, saving water resources. Not to mention, how it helps in saving the ozone layer and reducing waste. Thus, eco-friendly packaging has much less impact on the environment as compared to other forms of packaging. 

4. Increase in Brand Reputation

With the increase in eco-friendly and sustainable material campaigns, people are now aware of the effects of plastic packaging on the environment. They avoid products that are harming the earth.

Also, innovative packaging is driving a change in the cosmetic industry. So, the use of green packaging enhances brand reputation and gives the target audience an idea about the role your cosmetic brand is playing in protecting the habitat. 

How to Ensure Your Cosmetics Packaging is Sustainable? 

Now that you know how beneficial sustainable cosmetic packaging can be for your brand, let us talk about some ways to get your hands on eco-friendly packaging for your brand.

1. Collaborate with an Eco-Friendly Cosmetics Packaging Supplier

The first thing you can do to ensure your brand is distributing sustainable packaging is to collaborate with a reliable eco-friendly cosmetic packaging supplier. When you let the experts do their job, the packaging turns out to be the best in terms of aesthetics, sustainability, and financial aspects. 

Therefore, you can collaborate with VCPAK as you can trust us to deliver sustainable packaging for your beauty brands. Moreover, we make sure that the cosmetic cream jar packaging relates to future trends and consumer demand.  

2. Choose Recyclable and Biodegradable Materials for Cosmetics Packaging

Regardless of the packaging design and type, the use of sustainable material is the key to the production of eco-friendly packaging. Even if you want a one-time use beauty product packaging, ensure that the material is biodegradable. 

So, biodegradable plastic, bamboo, cellulose, and metals like aluminum, cardboard, and glass should be your material of choice for cosmetic packaging. 

3. Introduce Refillable and Reusable Cosmetics Packaging

In addition to using recyclable materials to manufacture your beauty brand packaging, introduce the packages that can be used multiple times. For example, create refillable and reusable cosmetic packaging. Many brands sell refills at a lower cost than normal, encouraging consumers to use refillable packaging and play their part in preserving the resources. 

Moreover, several cosmetic cream jars and bottles are designed in a way that they can be reused for different purposes. For example, growing a small plant or making them essential oil diffusers. 

4. Reduce the Number of Packaging Layers for Your Cosmetics

Cosmetic jar packaging mainly has a primary packaging with the cosmetic container and a secondary packaging which is used to hold that container for transport, display, and writing instructions. Furthermore, there are also labels on the cosmetic cream jars. 

You can work on making durable primary packaging and skip the secondary packaging as it goes into the waste anyway. 

Conclusion

To stay in the cosmetic industry for a long time and attract consumers of all ages, beauty brands need to start using innovative yet sustainable cosmetic packaging. 

From the use of eco-friendly materials to designing reusable cosmetic jars, you have to be one step ahead of the others. To help you in this regard, VCPAK is here to provide you with sustainable and eco-friendly cosmetics packaging.

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