Important Considerations for Choosing the Right Jar for Your Beauty Brand

The packaging for your beauty brand products holds great importance when it comes to attracting customers with an irresistible product appearance. This is because beauty products, especially high-end cosmetics are judged based on the beauty of their packaging and the product it holds.

The targeted consumers might not be aware of the benefits of your products but they can see the package, right? 

So, you need to bewitch them with its packaging including the right cosmetic cream jar.

The right jar for your beauty brand should be the one that looks decent and proves to be durable and practical. 

Therefore, let us talk about some important considerations for choosing the right jar for your beauty brand. 

Here are the 10 things you need to consider while selecting the right cosmetic cream jars for your brand,

Selecting the Right Cosmetic Jar Material 

There are a variety of materials that can be used to make cream jars and other cosmetic jars with lids. These include most popularly glass, plastic, and metal.

Glass: 

Glass is a gold-standard material for cosmetic jar packaging. Although it can be expensive, its plus points include,

• It gives the product a transparent and premium appearance
• It is great for product preservation 
• It can be recycled and reused 

Plastic:

Plastic materials including PET, PP, HDPE, and SAN/AS are used for making cosmetic jar packaging because, 

• Plastic is durable and unbreakable
• It can be biodegraded 
• It is lightweight 

Metal:

Metals like aluminum and tin are used in cosmetic packaging. While metal is prone to corrosion, cosmetic brands prefer metals because, 

• They give a nostalgic appearance 
• Metal resists wear and tear
• It is recyclable 

Choosing the Right-Sized Cream Jar for Your Product

Different products need a box of varying sizes depending on the targeted area, expiry date, and frequency of use of the product. Here are the size options you can choose from,

Small Size

Used for premium cosmetics with active ingredients having short shelf lives, small cosmetic jars work best for,

• Eye creams
• Spot treatments
• Lip balms
• Serum
• Product samples 

Medium Size

Medium-sized cosmetic jars are suitable for products that are either used in large quantities but not every day or used every day but in a small quantity. These include,

• Body butters
• Body scrubs 
• Clays 
• Face creams 
• Powder cosmetics 

Large Size

You should select large-sized packages for the cosmetics that are used frequently in a large quantity. For example, 

• Body lotions
• Moisturizing Body Creams
• Hair Masks

Cost-Considerations to Manage Budget and Product Cost

In addition to spending money on the product itself, you have to spend a lot on the packaging. Product packages mainly include primary and secondary packaging. 

Plastic packaging is economical while glass can be expensive. Therefore, consider the cost of product packaging in your overall budget as well.

Jar Design Must Align with Brand Image and Identity

While name, motto, and product quality are the soul of your beauty brand, the cosmetic containers are the face. Thus, the cosmetic jars must be designed meticulously to match your brand’s identity.

From the exciting unboxing experience to the aesthetic products, product jars must represent your brand. A minimalist brand should go for simple yet attractive packaging.

Luxurious packaging is essential for high-end brands and vintage packaging attracts older consumers. 

Choosing the Right Colors for Your Cosmetic Jar Packaging

You can choose a variety of colors in combinations and contrasts for your beauty brand. The most popular color options for cosmetic brands include,

• Blue, represents purity and peace
• White giving vibes of clean and fresh products 
• Green showing positive energy
• Earthy tones for organic and natural products 
• Black with metallic details for a classic touch
• Multi-color packaging for targeting young audience 

You should select the color that goes well with the color of your product, your brand identity, and market trends. 

Cosmetic Jar Design Functionality to Ensure Proper Usage

While consumers might compromise on the aesthetics of the cosmetic jar packaging, they cannot compromise on the cosmetic jar functionality. The functions of a cosmetic jar include,

• Storage and preservation of the product
• Ability to resist accidental leaks
• A contamination-free dispensing 
• Prevention of the entry of UV rays, air, dust, moisture, and any pollutants 

Therefore, you should pay attention to the efficiency of your product jar in offering these functions. 

Opt for Label or Label-Free Options for Branding Jars

Every cosmetic cream jar contains a label that shows the brand and product name, how-to instructions, and the ingredients of the product. You can get these specifications printed on the paper or imprinted on the jar directly. 

The label is cost-effective and works well for economical products. However, direct imprinting looks elegant and is more suitable for luxurious brands. 

Customization and Personalization Options

As your beauty brand packaging signifies the unique identity of your brand, you can get the packaging customized in a way that reflects the brand and allows the audience to relate.

Some customization and personalization options include,

• Color combinations and contrasts
• Shapes of the container 
• Texture and final finish 

Secondary Packaging for Keeping the Jars

The primary packaging is the box, bottle, or tube in which the product is placed and secondary packaging is the outer cover which is used to transport and keep the cosmetic jars. 

Secondary packaging made of cardboard, paper, fabric, or wood is as important as primary packaging.

Differentiation to Ensure Your Brand Stands Out

As a beginner brand, you must stand out from the rest of the brands in the market and incite your target audience to try your products. 

According to statistics, packaging influences 93% of purchase decisions and 64% of buyers market the product on social media because of interesting packaging.  

So, one of the best ways to attract consumers is through unique and functional custom cosmetic jar packaging. 

Conclusion

Cosmetic jar packaging plays an important role in defining the popularity and sales of your cosmetic brand. Thus, you must choose the right material, design, size, label, and customization options for your brand’s packaging.

Furthermore, keep the cost and functionality of the packaging in mind as well.