Perfume brands require unique cosmetic packaging that makes them stand out from the rest of the famous fragrance brands. As perfumes are associated with feelings, are often expensive, and are an everyday essential, their packaging needs to be as good as the perfume is.
This is why the current market size of perfume is around 35 billion dollars and is expected to grow by 10 billion dollars in just 7 years. However, are you confused about how to take the first step in designing customized perfume packaging?
Well, do not worry anymore as we are here to help you through the process of launching your perfume brand with this ultimate guide on custom perfume packaging.
Key Factors to Consider When Designing Your Custom Perfume Packaging
If you are new to designing custom perfume packaging, here are some factors worth considering.
1. Functional and Effortless Perfume Bottle Design
No matter how beautiful the perfume bottle is, no one would buy it twice if it leaks the perfume, is too heavy to hold, does not open instantly, or has a spray cap that is too hard to operate.
Therefore, the first thing that you should consider in creating your custom perfume packaging is its functionality. Ensure that your brand’s perfume bottles are easy to use, store, and carry.
2. Visually Appealing Box That Matches the Brand’s Aesthetic
While functionality is the most important factor in designing perfume packaging, you need to be equally eager about the aesthetics of the fragrance bottles.
A perfume bottle should be attractive enough that your target audience cannot take their eyes off the packaging once they look at it.
Moreover, the perfume bottle should represent your brand’s identity with its innovative designs. For this, design the bottles in colors matching or contrasting your logo and go for shapes that go well with the idea behind your brand.
3. Original Design to Stand Out
Copied designs might sell a few bottles at the start. However, they do not have the potential to be on the shelves for a long time as people would rather pay a higher price to buy an original brand rather than go for a cheap copy.
Thus, it takes more time to introduce the products but it ensures that the world has not seen the same product or packaging before.
4. Airtight Perfume Bottle Cap and Sprayer to Avoid Leakage
Although perfumes seldom expire, they can evaporate because of a lousy sprayer or cap and waste the expensive product. To avoid such problems, airtight perfume bottle caps and sprayers can be the savior.
5. Made with Eco-Friendly Materials
Just like any other cosmetic jar packaging, people prefer perfume bottles made of eco-friendly materials. This is why glass is the top choice in material for making custom perfume bottles.
In addition to using eco-friendly materials, manufacture refillable perfume bottles as they help the customers cherish their favorite bottles for a long time. You can design biodegradable cardboard or velvet reusable custom perfume boxes as well.
Selecting the Right Size for Your Perfume Brand
Size plays an important role in creating flawless perfume bottles. So, here is how to select the right size for your perfume bottle.
1. Small Size Perfume Bottles
5 ml, 10 ml, 20 ml, and at times, 30 ml perfume bottles are considered small size perfume bottles. Small-size perfume bottles can be used for a giveaway and provide testers for your consumers.
Moreover, customers who like to have a perfume bottle by their sides 24/7 also prefer little perfume bottles. However, travel-sized bottles do not last a long time.
2. Medium Size Perfume Bottles
50 and 100 ml bottles make medium-sized perfumes. Although not travel-friendly, medium size provides the perfect-sized perfume bottles to gift to your loved ones.
Moreover, they are suitable for everyday use and last for quite a while. Medium-size bottles also allow more options for custom fragrance packaging.
3. Large Sized Perfume Bottles
Any size larger than 100ml comes under the large-sized fragrance bottles. In most cases, it is 125 to 250 ml. There are only a few brands that sell perfumes in such a large volume.
However, these bottles allow the consumers to be stress-free about the perfume running out for many months. Also, users can transport perfume from a large-sized bottle into a travel-sized bottle and smell heavenly all day.
Different Perfume Bottle Designs
There is no limit to the designs of perfume bottles and the shapes have a psychological appeal. Depending upon the consumers you are targeting, here are the 4 top designs of perfume bottles.
1. Classic Oval Shaped Perfume Bottles
Although they seem plain, high-end brands and even new startups often go for classic oval-shaped perfume bottles. This is because the oval shape is one of the earliest used shapes in cologne packaging.
It attracts older audiences and even youngsters who find beauty in elegance. Furthermore, the oval shape of the perfume bottles can be molded in different dimensions including height, width, and diameter.
2. Quirky and Innovative Perfume Bottle Design
While your brand can launch oval and rectangular-shaped perfume bottles, quirky and cool designs are gonna sell more perfumes if your brand is aimed at young adults.
Innovative designs stimulate excitement in consumers and make them want to add uniquely shaped perfume bottles to their vanity shelves.
Some examples of quirky shapes include heels-shaped perfume bottles, bow-shaped bottles, animal-shaped bottles, and abstract shapes. More designs are mentioned in the top 7 designs of perfume bottles.
3. Miniatures and Travel Sized Fragrance Bottles
Full-sized bottles add to the aesthetics of consumers’ dressing tables. However, they are not functional enough to travel with. Therefore, every perfume brand needs a set of miniature and travel-sized fragrance bottles.
Not only do they allow your consumers to always keep a perfume bottle in their bag, but also serve as testers.
4. Luxurious Perfume Bottle Designs
Luxury brands often have perfume bottles that scream “I am the standard”. These statement bottles are designed with high-quality glass in graceful shapes.
Additionally, luxury perfume packaging is sturdy, 100% airtight, and comes with a seamless dispensing mechanism.
Conclusion
Perfume bottle designs need to be unique, functional, compatible with the brand’s aesthetics, and environment-friendly. Additionally, the appropriate size and right shape are also essential.
As theory and practicality are two different things, designing your own perfume bottles yourself might seem difficult. Therefore, VCPAK is here to assist you in manufacturing the best perfume bottles for your brand.
