The fourth step of a basic skincare routine is the addition of a serum to target issues like dehydration, pigmentation, aging, and acne. To target a specific issue, serum needs active ingredients that are used in a recommended amount.
Therefore, serum bottles are designed according to the requirements of the product and consumers. In this article, let us discover all you need to know about customized serum bottles.
Facial Serum Market Size
The need to customize the serum bottles arises from the flourishing market size of facial serums. According to Straits Research, the market size of serum bottles was $5.5 billion in 2023 and is expected to increase to around $10 billion by 2023.
Parts of Serum Bottle Packaging
Serum bottle packaging comprises the following parts.
1. Bottle
The bottle or body of the serum bottle is its main part. Made of glass, plastic, or metal, the serum body holds the contents of the product. The bottle of the facial serum packaging has a neck, open head, and body.
In contrast to hair product packaging, serum bottles are small.
2. Dropper
The second part of the serum bottle is its dropper. The dropper is attached to the lid of the bottle and is made of a bulb, pipette, and tip.
Also, note that some serum bottles come with airless pumps in place of traditional droppers.
3. Outer box
Serum bottles form the primary packaging of the product. Additionally, there is an outer box that forms the secondary packaging of the cosmetic serums. Made of cardboard, the outer box provides an extra layer of protection to the product.
It also helps in displaying and transporting the serum bottle with droppers.
Importance of Using Serum Bottles for Your Skincare Brand
Here are the reasons why you should sell serums in specific serum bottles for your skincare brand.
1. Ease of Dispensing
The dropper of the serum bottle holds only a few drops of the product. This allows your consumers to use the serum in a small yet controlled dosage. Furthermore, neither do the consumers have to indulge their fingers into the whole bottle to dispense the product nor do they have to touch the tip with their face.
The ease of dispensing makes serum bottles one of the most favorite packaging for cosmetic brands.
2. Product Safety
Serum bottles come with screw lids in which the dropper is incorporated. The tight lid provides an airtight seal to the container and the dropper can only be used when it is out of the bottle.
Thus, dropper serum bottles protect the product, are travel-friendly, and prolong the shelf-life of the serum by resisting the effects of the environment.
3. No Risk of Contamination
The ease of dispensing the product without touching the skin having microbes along with the closure of the serum bottles that prevents entry of moisture, air, or impurities makes serum bottles contamination-free.
Not to mention that opaque or amber glass serum bottles also prevent oxidation of the product caused by UV rays.
Key Considerations for Custom Serum Bottles
Just like any other cosmetic bottle packaging, you have to consider a few factors before designing serum bottles. These factors are given below.
1. Bottle Material
While most serum bottles are made of glass and plastic, a few are manufactured with metal. The right choice of material for serum bottles depends upon the product you are using and the benefits you want.
These benefits include customization of the serum packaging design, sustainability, and inertness. For example, opaque glass works best for serums prone to UV degradation. Similarly, glass is a sustainable material.
However, if you want cheap packaging for serums with no active ingredients, biodegradable plastic may work.
2. Branding and Design
The aesthetics of your serum bottle and how you represent your brand through them are the major factor that attracts consumers. Thus, it is essential to ensure that your serum bottle is elegant yet functional and eco-friendly.
Moreover, incorporate the key colors, logo, and design of your brand in serum bottles.
3. Serum Bottle Size
Serum bottles are known for their travel–friendly size. Here are 3 options when it comes to choosing serum bottles.
A. Small Sized Serum Bottles (5ml – 15ml)
Small-sized serum bottles are used to sell products with rare ingredients that are in a small amount. Additionally, they are used for testers and portable serums.
B. Medium Sized Serum Bottles (20ml – 50ml)
Medium-sized serum bottles are used for products that you use every day. They give the users the liberty to have 1 month’s supply of the serum. Being travel-friendly is another plus point of such serum bottles.
C. Large Sized Serum Bottles (50 – 100 ml)
For the ingredients that have a long shelf-life or are used in large quantities, large-sized serum bottles are ideal. Not only do they make the users stress-free about finishing the product but also economical.
4. Safety and Preservation
In most cases, serums consist of active or highly concentrated ingredients. Such ingredients can be degraded by UV light, react with the material of the bottle, and might be contaminated.
So, serum bottles are made of chemical-resistant, corrosion-resistant, non-toxic material that also prevents contamination and leakage of the product.
5. Ease of Use
The main purpose of serum bottles is to dispense the serum in drops while preventing leakage. As the bulb is used to dispense the product, it is important to pay attention to the serum dispenser so that it is easy to use.
The dropper should not be too rigid or too soft. Also, it should not be blocked.
6. Regulatory Compliance
Product design, the material used to make the bottles for serums, resourcing, and some other regulations form the industry standards for manufacturing cosmetic packaging.
Therefore, cosmetics brands should follow regulatory instructions while manufacturing serum containers.
Contact VCPAK for Customizing Your Serum Bottle Needs
Customized cosmetic bottles that are easy to use, look aesthetic, prevent product contamination, resist damage caused by UV, and are regulatory compliant increase the sales of cosmetic serums exponentially.
As making your own cosmetic serum packaging can be quite a task, you can contact VCPAK to customize serum bottles for your cosmetic brand.
