We might live without luxuries, but we cannot live without traveling, right? One-day or at times, one-week trips every now and then are mandatory to refresh yourself and get that motivation to work enthusiastically again.
While traveling is all fun, it can have a bad impact on your skin due to extremes of weather and environmental pollution. This makes travelers carry skincare and makeup essentials with them all the time.
Now, the question is how to carry your facewash, lotion, sunscreen, lipstick, foundation, and other skincare and makeup items in the travel bag. Well, this is where travel-friendly cosmetic jars come into play.
Start Question even carried out a survey to determine the importance of travel-friendly packaging. Furthermore, let us learn why it is time that brands start selling their products in travel-sized cosmetic jars in this article.
Importance of Travel-Friendly Cosmetics Packaging
Here are 4 important factors that make travel-friendly cosmetics packaging a plus point for skincare, makeup, and other beauty brands.
1. Convenience and Portability
Whether your target audience is traveling for a week or a day, they need some basic skincare and many makeup products to look their best and enjoy their trip confidently. However, keeping full-sized products in small travel bags is not convenient.
Thus, travel-sized packaging is portable and offers convenience to consumers by allowing them to only carry the amount of the product they need when they move from one place to another.
2. Minimized Risk of Spills
One of the worst things that can happen when you are traveling with full-sized products like body lotions, shampoos, and even hair serums is that they can spill into your bag.
Imagine your dresses, shoes, and edibles being stained with your expensive skincare products. Travel-sized packaging can be stored in compact compartments of your luggage and while reducing the chances of spillage and leakage of the products.
3. Helps Reach a New Customer Segment
While convenient, travel-sized custom cosmetic jars also look affordable and allow their users to do some touch-ups anytime they want. Additionally, travel-sized products allow people to try the products from their wishlist on a budget as stated by Glossy.
Consequently, the products and thus the brands reach a new customer segment.
4. Compliance with Airport Security Requirements
Most airport security regulations do not allow traveling with cosmetic and skincare products, especially the large size ones and there is a limit of carrying only 100ml of liquid items in your bag according to Travel Security Screening.
While people cannot carry all their basic products in that 100 ml, they can surely carry 5 to 10 liquid small cosmetic jars easily. Thus, travel-sized packaging is compliant with airport security requirements.
8 Design Tips for Travel-Friendly Cosmetics Packaging
Let us talk about some tips for manufacturing travel-friendly wholesale cosmetic jar designs.
1. Select Compact TSA-Compliant Sizes
As the Transportation Security Administration only allows travelers to keep cosmetic bottles and jars with a maximum limit of 100 ml in their bags, always design cosmetic jars and lids smaller than that size.
Small cosmetic jars that can store 10 to 20 ml of the products are perfect as per TSA-complaint sizes.
2. Lightweight Packaging
While you are designing cosmetic packaging that fits in a small portion of your bag, also pay attention to the weight of the plastic, metal, and glass cosmetic jars and glass vials. Most of the time, cosmetics are placed in the hand carry.
So, they must not increase the weight of the bag by some 100 or even more grams. For this, lightweight yet durable materials can be used.
3. Durable Design and Convenient Dispensing
There is a risk of wear and tear to the cosmetic container during traveling. This is because, the luggage goes through multiple conditions such are falling down, getting scratched with rough surfaces, and more.
Therefore, cosmetic brands should make their travel-friendly packaging durable as well. Moreover, convenient dispensing adds to the customer experience.
4. Leak Proof Seals and Closures
While there are fewer chances of spilling the products that are packed in small containers, the chances are always there if the right cosmetic jar closure system is not used.
Therefore, use screw caps, flipflop lips, and child-resistant locks to ensure a leak-proof seal to custom cosmetic jars.
5. Use Sustainable Materials
We cannot stress the importance of sustainability enough. Whether it is a full-sized cosmetic item or a miniature one, it must be made of eco-friendly material.
Moreover, if the travel-friendly packaging is also reusable, it reduces waste and adds to the sustainability of the product.
6. Multi-functional Packaging
What if the travel-friendly packaging of your cosmetic brand is also multi-functional? It will make a thrilling experience for the consumers, right? For this, you can add the product and its applicator in one jar or even create many portions of the cosmetic packaging so that several products or shades can be stored in one place.
One of the examples of such multi-functional packaging is the small magnetic travel cosmetic containers.
7. Using Airless Pump Dispensers
The best dispensing mechanism for travel-friendly packaging is an airless pump dispenser. Airless dispensers allow contamination-free storage and dispensing of the product.
Not to mention the fact that airless dispensers are also leak and spill-resistant.
8. Use Clear and Transparent Containers
When travelers use multiple compact boxes for cosmetics, it becomes difficult to identify that which product is placed in which box. Furthermore, Airport Security also looks into the containers before allowing them to pass.
To overcome both of these hurdles, clear and transparent bulk cosmetic jars are useful.
Conclusion
For traveling lovers who cannot miss a single day on their skincare, travel-friendly packaging proves to be a lifesaver. Not only does it come with convenience and reduced waste, but it also passes through the airport security check easily.
Therefore, we have shared the 8 design tips to manufacture flawless compact packaging for your brand. Additionally, you can contact cosmetic packaging manufacturers like VCPAK to create the perfect cosmetic jars for you.
